Bruichladdich has this week introduced a groundbreaking addition to their portfolio with the launch of the Bruichladdich Eighteen and the Bruichladdich Thirty, these releases being their first permanent high age statement ranges. These two new expressions, part of the Luxury Redefined collection, highlight pivotal moments in the brand’s history.
As a B-Corp distillery that is dedicated to sustainability, Bruichladdich are redefining luxury, by producing whisky bottles that are made from fully recyclable paper pulp outer packaging. These bottles have been developed in collaboration with Thirst and James Cropper.
Gareth Brown, global marketing director at Bruichladdich, outlined the significance of the packaging: “With the launch of these prestigious whiskies, we aimed to demonstrate that sustainable packaging can be both refined and visually stunning, and I am confident that our Luxury Redefined range accomplishes this. Rather than embellishing packaging with unnecessary elements, we have embraced simplicity, allowing function to dictate form and reimagining the essence of contemporary luxury in line with our values.”
The reopening of the Bruichladdich distillery in 2001 (after a seven-year break) marked a huge moment in its journey to “reconnect land and dram.” This spirit is represented by the collaboration with local farmers to cultivate barley, a practice that continues to shape the distillery’s sourcing process. The Bruichladdich Eighteen is crafted from the inaugural crop of Islay-grown barley, highlighting the concept of ultra-high provenance single malt whisky.
The Bruichladdich Thirty pays tribute to the distillery’s heritage, distilled from ex-bourbon casks that were sheltered following the closure in 1994. Hannett remarks, “This 30-year-old single malt not only commemorates the resurrection of our Victorian distillery but also honours the individuals who laid down this spirit three decades ago.”