The Curatist: A New British Luxury Drinks Brand Debuts with the Panama Edition
London, UK — The Curatist, a new British luxury drinks brand founded on thoughtful, modern curation, officially launches with the release of its inaugural spirit: the Panama Edition, a modern luxury rum. The Curatist is available exclusively through Whisky Brokers Associates.
The Curatist approaches luxury as a process, one rooted in curation, restraint, and intention. Each edition is developed through careful sourcing, blending, and design, resulting in a liquid that is elevated by every step of the process.
The Panama Edition embodies this philosophy. The Curatist import fresh sugarcane and press it while still at peak freshness. They produce sugarcane and molasses rums and blend them with aged Panamanian rums. The edition is finished in cognac casks creating a rounded, balanced profile with a long finish. It is presented in a bespoke black ceramic bottle, etched with tactile wind-line detailing and crowned with The Curatist’s symbol: the swift. The swift is a British bird that travels vast distances yet always returns home, mirroring the brand’s British and global identity.
Commenting on the launch, Jiggy Rawal, Founder of The Curatist, said:
“The Curatist has been over two years in the making. We wanted to create something that felt considered in every sense. The Panama Edition represents our belief that modern luxury should be intentional, quietly confident, and rooted in genuine craft.”
To mark its launch, The Curatist has partnered with a group of cultural and creative institutions that reflect its values These include Lucky Cat, Gordon Ramsay’s modern Asian dining concept; Alexandra Wood, the Savile Row tailor known for redefining British tailoring through a contemporary lens; and its sponsorship of the 2026 Bar Magazine Awards, celebrating excellence and innovation within the UK bar industry.
These placements have been curated to embed The Curatist within environments where craftsmanship, creativity, and modern luxury naturally intersect.
Jiggy Rawal added:
“Curation sits at the heart of everything we do. Working with Whisky Brokers Associates is an important step for The Curatist. We have a shared approach to building meaningful relationships with people and places that represent modern luxury.”
With future editions already in development spanning spirits and non-alcoholic editions, The Curatist sets out to redefine what a British luxury drinks brand can be.
Thomas Silk, Director at Whisky Brokers Associates, is proud to see the partnership kick off:
"We are proud to be distributing The Curatist. Its meticulous craftsmanship, elevated flavour profile, and stunning presentation align perfectly with our portfolio of high-end, premium spirits. The Curatist embodies the kind of thoughtful, modern luxury that we seek to offer our clients, and we are excited to share it with enthusiasts and trade suppliers across the UK and beyond."
The Curatist Panama Edition is available now. For any trade enquiries please email thomas@whiskybrokersassociates.co.uk